Looking at these two posters of short films, we can observe the following similarities:
The protagonist is not clearly identifiable
However, this is not necessary as the protagonist is most likely played by an unknown actor. Showing their face would therefore not attract fans of said actor due to the lack of his publicity. Instead, hiding the face creates an enigma which the audience will want to see solved when watching the film.
Plain Background
This puts the focus on both the artwork and the title. In addition to this it makes the designing process of the poster easier and by that often cheaper.
Images fit the title
For the poster to raise interest in a potential audience it needs to make sense at the first glance.
Title stands in the foreground
The title, in combination with the image(s), forms the most important part of the poster.
Catchphrase
As we can see, the poster on the right has a catchphrase on it. The purpose of this is that somebody who sees the poster will remember the film because of the witty sentence.
Billing
Similar to feature film posters, short film posters list the names of people and organisations that have taken part in the production of the film.
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